Go-to-Market Strategy Statistics, Adoption and Investment
Go-to-market (GTM) execution has never been more data-rich or more demanding. The 2025 landscape is defined by one critical tension: companies are running more GTM motions than ever, yet meaningful impact from those initiatives is concentrated in a shrinking set of proven channels. The average software company now runs five core GTM channels alongside 5.5 experimental initiatives - a total of 10.5 simultaneous efforts that most teams cannot sustain. Meanwhile, 15.4% of companies still have no defined GTM strategy at all, and 90% of businesses fail to execute their GTM strategies effectively.